The purpose of the campaign is to clearly differentiate from competitors, to declare the breadth of the product range and to consolidate the idea of a comprehensive arrangement in the minds of the audience.

The concept was based around the slogan developed for the brand, «Askona Home — everything is ready for life at home». We have visualized the unique advantage of the brand: it is not just a store, but a space of ready-made interior solutions for any layout and room — from the bedroom to the nursery. The main idea: one visit turns an empty space or an old interior into a fully habitable, stylish house where you can immediately start living.

The result of the agency's work:
development of a creative concept, production of an image video for TV
and OLV, creation of a series of key stylistic images for end-to-end use in all channels.